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SAP Promotion Management for Retail

Reach more shoppers, more often – with our retail promotion management software

Reach more shoppers, more often – with our retail promotion management software

Plan and manage effective sales promotions – with SAP Promotion Management for Retail. The software automates promotional processes for marketing and merchandising – and can help you create multi-channel offers that reach new and existing shoppers. Optimize promotional pricing, forecast offer profits, and fine-tune your overall retail marketing strategy.

Why SAP Promotion Management for Retail?

Because the retail software can help you match promotional offers to shopper preferences – and drive increased sales and loyalty. Automate retail promotion management processes, encourage collaboration among teams, and improve channel and vendor management.

  • Create multiple versions of marketing and merchandising offers to target specific stores and products
  • Reach shoppers across all channels – including e-commerce – with multi-channel promotional strategies
  • Efficiently manage advertising dollars by forecasting the expected financial performance of each offer
  • Holistically manage promotion pricing and content by uniting merchandisers and marketers on a common platform
  • Speed up promotion planning and execution by facilitating collaboration among marketing, merchandising, advertising, and finance teams

Learn how SAP Promotion Management for Retail can simplify the lives of business users and IT staff:

Functional Capabilities
  • Collaboration
    Give business users a single platform for fast and effective collaboration throughout the promotion lifecycle – from planning and budgeting to forecasting and execution.
  • Mobility
    Create unique, targeted promotions specific to consumer segments and the demand stream generated by mobile device users – and execute offers across mobile and other channels.
  • Multi-channel capabilities
    Plan a single sales promotion and make it available across all channels – or create custom offers based on specific channel demand and dynamics. With flexible, configurable hierarchies for both channels and customers, you can easily create offers with different variables – including pricing, pictures, and activation dates.
  • Advanced segmentation
    Support a wide range of offer types specific to retail segments – including grocery, hard lines, and fashion. Quickly modify a single promotion at the push of a button, including changing display resolution, consumer segments, and enlarging versions for in-store posters.
  • Loyalty system integration
    Connect to a variety of loyalty systems, such as SAP CRM and SAP Hybris, to create focused offers for loyalty, rewards, and points program participants.
  • Profit forecasting
    Forecast, simulate, and evaluate financial outcomes at the offer, category, and event levels. With a powerful forecasting engine and point-of-sale (POS) data analysis, you can determine which retail promotions will be most profitable before you run them.
  • Streamlined promotional processes
    Give cross-functional teams a simple, collaborative process for planning and executing high-performing promotional campaigns. With scalable version control, teams can access the same up-to-date plans and data – and can publish multiple promotion versions simultaneously.
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Technical Capabilities
  • Unified demand forecast (UDF)
    Our retail promotion management software leverages UDF. UDF combines the forecast capabilities in SAP Promotion Management for Retail and SAP Forecasting and Replenishment, with the speed of SAP HANA in-memory technology.
  • System integration
    SAP Promotion Management for Retail feeds back into the execution system for promotion activation, and into SAP Business Warehouse for post-promotion analytics.
  • Portal-based UI screens
    The user interface (UI) screens are based on Web Dynpro technology and are displayed in an Internet browser or the SAP Business Client. You can customize your UIs in SAP ERP.
  • XML
    Publication data assembled in SAP Promotion Management for Retail can be exported in XML format.
  • Demand data foundation (DDF)
    The DDF component manages product master data such as merchandise categories, locations, product images, and logos – and offers information such as pricing. You can import master data from SAP ERP or other external systems, and access layout content in SAP Promotion Management for Retail.
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System requirements for SAP Promotion Management for Retail

System and software requirements vary according to specific customer scenarios – please refer to the SAP Promotion Management for Retail Sizing Guide for details. Also, please see the Product Availability Matrix for the latest information on updates and releases.

System Requirements Details
Platform
SAP EhP2 for SAP NetWeaver 702 SP06 with component SAP_BS_FND 702 SP4
SAP Business Client
SAP Business Client version 3 (latest release)
SAP NetWeaver Portal
NetWeaver 702 SP6
SAP Business Warehouse
SAP BW 7.0 SP17 with BI content 704 SP02 (optional component)

Licensing and purchasing options for
SAP Promotion Management for Retail

The modular structure of SAP Promotion Management for Retail allows you to license and pay for only the functionality and number of users that you require at any given time. Start with the packages and licenses your organization needs right now and add more users and functionality as your needs evolve. This product is deployed on-premise and requires a perpetual license.

Please contact your local SAP account executive for additional licensing and purchasing options.

SAP Promotion Management for Retail

Please contact us to purchase our SAP Promotion Management for Retail software (material#: 501 323 45). This comprehensive solution makes it easy to create promotional offers and prepare them for advertising to consumers.
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Consult Licensing SAP Software: A Guide for Buyers for general licensing information

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Implementation

Ensure a successful implementation and maximize your ROI with information resources that support the different phases of SAP Promotion Management for Retail – from planning and installation to operation.

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Plan your installation

Refer to the SAP Promotion Management for Retail Installation Guide* for important information about installation and upgrade planning.

Confirm that you have a license key

To request permanent license keys, you need authorization under myProfile.* To extend your authorization, please contact an SAP user administrator.*

Download the software

Visit the SAP Support Portal* to download the SAP Promotion Management for Retail software installation package.

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Need additional help with your implementation?
Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your implementation

Complete the installation steps

Refer to Master Guide: SAP Promotion Management for Retail* for a step-by-step overview of the installation process, including a list of required tools and associated documentation.

Access the administrator guide

Find security, operation, and upgrade information in Administrator Guide: SAP Promotion Management for Retail.*

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Need additional help with your implementation?
Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your implementation

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Manage your SAP application

Refer to Application Operations Guide: SAP Promotion Management for Retail* to learn how to manage, maintain, and run your SAP application at peak performance.

Ensure the security of your software

Download the SAP Promotion Management for Retail Security Guide* for important information on ensuring the security of your software.

Configure with SAP Solution Manager

Read this guide to learn how to use SAP Solution Manager content to configure our retail promotion management software to your business needs.

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Enhance your knowledge of our retail software

View the SAP Promotion Management for Retail training and certification catalog of instructor-led courses and e-courses – and train when and where it’s convenient for you.

Stay up-to-date with our learning maps

Consultants, get role-specific learning maps with SAP implementation and operation information. These online knowledge products cover our latest products and upgrades.  

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Need help planning your SAP education? Learn how our education consulting services can help

Upgrades

Plan and carry out a successful upgrade to the latest release of SAP Trade Promotion for Retail – so you can take advantage of the new features and capabilities right away.

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Identify the upgrade paths

Download the Product Availability Matrix to review upgrade paths for SAP Promotion Management for Retail. 

Download the matrix now*

Plan landscape changes

The Landscape Planner lets you visualize your existing system landscape, simulate changes, and analyze the potential impact.  

Use the planner*

 

Identify dependencies

Use the Upgrade Dependency Analyzer to determine if your upgrade will have an impact on your other systems.

Access the analyzer

 

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Size the implementation

Use the Web-based Quick Sizer tool to help you select an economically balanced system based on your requirements.

Open the Quick Sizer tool*

 

 

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Complete the upgrade steps

Refer to the SAP Promotion Management for Retail Upgrade Guide for an overview of the upgrade process, including a list of required tools and associated documentation.

Read the guide*

Ask the community

Visit the SAP for Retail community for the latest technology news and updates. Ask questions, post comments, and discuss issues.

Join the community

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Need additional help with your upgrade? Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your upgrade

Support

Get the support you need to keep SAP Promotion Management for Retail running at peak performance. Our experts can help you maximize the value of your software, take advantage of new business models and capabilities, and more.

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