Think beyond the transaction – mobile commerce is an opportunity to entice, acquire and delight consumers

Focus on the transaction, and you’ll miss the larger mobile commerce opportunity. Payments don’t inspire consumers to pull out their phones. They want end-to-end mobile experiences that enhance their daily rituals - from shopping to banking. Deliver this, and you’ll engage with them - in new ways.

  • Provide consumers with a seamless, end-to-end app that enriches every interaction with your brand
  • Make it personalized and contextually relevant so they get right content at the right time
  • Expand your reach by optimizing the user experience across all operating systems and devices
  • Speed time-to-market with prebuilt modules for loyalty, shopping, payments, and more
  • Exceed consumer expectations to drive sales, boost loyalty and reduce operational costs
Consumer mobile apps running on various mobile devices
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Your Complete Guide to Mobile Commerce

Find out how innovative banks, mobile operators, retailers, utilities, and consumer products companies are using mobile applications to drive customer engagement and loyalty. Browse 40+ articles from analysts, industry experts, and innovative early adopters.

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Changing Consumer Behavior in the Moment

SAP mobile applications help brands anticipate important moments in their consumers' lives and influence their choices at the right time and in the right way. See how mobile technology can boost customer satisfaction and drive better returns for your business.

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Global Trends Impacting Mobile Consumer Behavior

We recently surveyed 12,424 mobile consumers across 17 countries to gain a deeper understanding of the global trends impacting mobile user behavior across multiple industries. Use the resulting data to help formulate and build your mobile strategy.

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