Marketing

Improve your return on your marketing investments by providing deep customer insights, delivering the most relevant offers to the right target audience, and optimizing your marketing spend. At the same time, strengthen your brand equity by creating positive customer experiences consistently across all touch points.

Our marketing solutions can help you increase customer loyalty while boosting marketing effectiveness – giving you the real-time transparency you need to optimally manage plans, processes, and outcomes.

  • Collaborate better: Orchestrate satisfying customer experiences consistently across touch points
  • Decide better: Accurately target and convert customers with predictive insights and best offers
  • Adapt better: Adjust marketing plans and offers to changing environments
  • Operate better: Streamline sales and marketing for superior service and increased productivity

Business Challenges

Learn how we can meet your marketing management needs

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  • Marketing for Small and Medium Enterprises

    Get the most from your marketing investments – from streamlining your processes to targeting your offers – with our marketing solutions for SME.

    • Benefit from an integrated business solution that is designed for businesses of your size
    • Focus on your business while saving time and systems costs
    • Strengthen brand equity by creating positive customer experiences across all touch-points

    Solution Brief: Improving CRM with SAP Business All-in-One

    Solution Brief: CRM with SAP Business One

    Marketing for SME

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  • On-Demand Marketing for Small and Medium Enterprises

    SAP Business ByDesign helps manage your marketing activities including market development, lead generation, and lead qualification more effectively.

    • Complete, fully-integrated business management solution delivered on demand
    • Large-scale solution functionality designed for small and midsize businesses
    • Managed, monitored and maintained by SAP experts so you can focus on your business and not on IT

    SAP Business ByDesign

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  • CRM Marketing

    Plan, execute, and analyze your marketing programs – with support for everything from campaign management to loyalty marketing and analytics.

    • Drive demand with timely, targeted marketing messages across all channels
    • Identify and target high-value customers while building loyalty
    • Get the most value from your marketing spend and resources

    Demo: SAP CRM – Enabling Customer Loyalty Management

    CRM Marketing

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  • Marketing Interaction Centre

    Arm your agents with the tools they need to seamlessly execute your marketing strategies – by using your interaction centre as a tactical delivery channel.

    • Get quick access to information to support customer interactions via phone, email, or chat
    • Seamlessly handle inbound and outbound calls, thanks to integration with telephony systems
    • Link call lists, agent scripts, and promotions to your broader marketing goals

    Solution Brief: Getting the Most from Your Interaction Centre

    Marketing Interaction Centre

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  • Business Communications Management

    Deliver a great customer experience across contact channels using our IP platform — turning your service into a competitive advantage.

    • Improve service with back-office experts and work-at-home agents
    • Deliver stellar customer communications across all channels
    • Replace outdated, proprietary hardware with an open IP contact centre solution

    Solution Brief: Manage Business Communication

    White Paper: Creating Business Value with Communication-Enabled CRM Processes

    Business Communications Management

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  • E-Marketing

    Use the Web effectively. Rely on our e-marketing tools to generate leads and customize offers that will increase revenue and build customer loyalty.

    • Improve customer retention by offering a personalized Web experience
    • Acquire new customers with targeted offers and maintain customer segmentation data
    • Streamline everything from content management to campaign execution

    Solution Brief: Web Channel Enablement

    E-Marketing

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  • Business Analytics

    Turn to business analytics to access the information you need from anywhere and from all types of sources to drive business insight and regulatory compliance.

    • Quickly access trusted business information relevant to your needs
    • Confidently make decisions that balance risk and opportunities
    • Respond appropriately using timely information, collaborative processes and best practices

    White Paper: Creating Superior Customer Value with Operational Intelligence

    Business Analytics

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  • Real-Time Offer Management

    Make real-time recommendations for cross selling, up selling, and retention – targeting the right offer to the right customer.

    • Use real-time recommendations to enhance customer relationships
    • Take up-to-the-minute transaction information into consideration when identifying offers
    • Understand how and why offers are performing with advanced analytics

    White Paper: Converting Service Calls into Sales with Real-Time Offer Management

    Real-Time Offer Management

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  • Trade Promotion Management

    Empower account and trade managers with end-to-end support and increased visibility into the entire trade promotion process.

    • Fine-tune account planning with promotion simulation analysis
    • Increase brand awareness and profitability with trade activities
    • Understand total trade promotional spending, profitability, and ROI

    Trade Promotion Management

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  • Rapid Deployment of SAP CRM

    Realize your CRM goals ahead of schedule with a combination of software and services that enable lightning-quick deployment.

    • Get up and running quickly
    • Benefit from a low cost of implementation and quick time to value
    • Choose between on-premise, cloud, or appliance delivery models

    Brochure: SAP CRM Rapid-Deployment Solution

    Rapid Deployment of SAP CRM

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  • Digital Asset Management

    Find, manage, use, and distribute media content – including movie clips, audio files, flash animations, PDFs, and other digital assets.

    • Ensure brand compliance throughout your media content
    • Manage all your digital assets with one point of management and workflow integration
    • Integrate rich media into your business opportunities

    Digital Asset Management

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All implementation results are for informational purposes only and the examples provided while based on actual SAP customers’ experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
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