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Unique Customer Experiences

Engage customers seamlessly across multiple interaction channels

Engage customers seamlessly across the buyer's journey through personalized interactions across Web, call center, storefront, mobile, or social media channels. Deliver in-context offers and messages that reflect each customer's interaction history, profile, propensities, social influence, and location. Provide consistent, innovative experiences that transform customers into loyal brand advocates.

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Solution Capabilities

Included Capabilities

Audience Targeting and Segmentation

Optimize targeting for omnichannel campaigns with real-time customer insights

Empower campaign managers to define the best customers and prospects with audience discovery and targeting solutions from SAP. Consume and run optimization algorithms and apply interactive visualizations to explore customer data quickly. Personalize messaging and campaign offers by using data export definitions. With high-performance customer segmentation, managers have the real-time data they need to optimize customer interactions, response, and conversion rates.

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

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Customer Loyalty Management

Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent customer experiences

Create targeted loyalty programs that offer relevant and personalized rewards with marketing software from SAP. Build loyalty with incentives and rewards without dropping prices. Maintain a consistent customer experience across multichannel loyalty programs. Close the loop from initial distribution of points to final fulfillment. Include partners in loyalty programs to extend the customer experience. Capture customer behavioral information to continually fine-tune your loyalty program.

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

SAP CRM: Marketing

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Real-Time Personalization

Deliver personalized, real-time offers and content through the best channels at the right times

Engage customers at the right moment with relevant offers and messages that influence their purchasing decisions by relying on real-time personalization software from SAP. Improve customer retention and loyalty while maximizing cross- and up-sell opportunities with highly personalized, real-time offers across all channels. Drive revenue by providing a compelling and consistent customer experience. Automatically learn what’s worked and what hasn't for continual insight and improvement.

SAP Hybris Marketing

SAP Hybris Cloud for Customer

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Customer Acquisition Through Contact Centers

Personalize services to keep sales pipelines full and flowing

Support high-performing inbound and outbound sales and service with SAP software for customer acquisition through contact centers. By providing tools for agent guidance and contact center operations, the software helps improve customer data accuracy and enables agents to qualify leads, capture customer and marketing-related data, and conduct sales. Make the contact center a hub for delivering compelling product and service recommendations that improve revenue and increase market share.

Product options that may be deployed as part of this solution include:

SAP Hybris Cloud for Customer

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Web Experience Management

Boost sales by targeting content to customers based on who they are and what they do

Strengthen customer loyalty with marketing software from SAP that manages your customers’ Web experience and takes content personalization to a new level. Use advanced, behavior-based personalization to target customers based not simply on who they are but on what they do. Increase average order size by collecting customer information from all channels and providing a personalized Web shopping experience.

Product options that may be deployed as part of this solution include:

SAP Hybris Commerce

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Social Campaign and Engagement

Manage your brand by responding rapidly to existing customers, and reach new prospects with targeted social engagement

Give customers and prospects the personalized experience they deserve with marketing software from SAP for building social campaigns and engagement. Empower your marketing and customer service teams to collaborate and respond quickly to customer inquiries, issues, or comments on social media channels. Engage your audience with targeted social campaigns that let you reach the prospects you know, as well as unknown prospects with similar identities, behavior, and interests.

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

SAP Hybris Cloud for Customer

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Solution Delivery Options

  • SAP offers delivery options for Delivering Unique Customer Experiences. Foundational products include SAP Hybris Marketing for cloud deployment, or SAP CRM (Marketing) for on-premise deployment.  Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.
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Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

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Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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