A next-gen sales CRM system can help you increase sales and revenue with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more. Maximize visibility into your sales pipeline, and give sales reps access to key information – anytime, anywhere.
What is CRM?
CRM stands for Customer Relationship Management
CRM. If you work in sales, marketing, or customer service, you’ve
probably heard the term before – but what does CRM mean, and what can it do for your business?
Customer relationship management (CRM) definition: The way businesses interact with current and future customers. Traditionally, this has been done with software that automates and integrates your customer-facing activities: sales, marketing, and customer service. But today, best-in-class CRM software systems go beyond that core functionality – providing additional tools for customer analytics, personalization, e-commerce, social media, collaboration, and more. The ultimate goal? To drive omni-channel customer engagement.