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Find inspiration to re-imagine your business with SAP HANA

Companies around the world – of all sizes and from all industries – are using the power of the SAP HANA platform to transform their businesses and create new value. Explore their success stories.

Run Live with SAP HANA

To learn more, watch the 5-minute video to see why Norwegian Cruise Line chose SAP HANA.

More Real-World Business Transformations with SAP HANA

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SAP HANA Innovation Award

The SAP HANA Innovation Award is designed to honor customers who have found innovative ways to use SAP HANA to drive business value.

The HANA Effect Podcast

Listen to authentic and unscripted interviews with the individuals who are leading-edge adopters of SAP HANA in-memory technology.  

SAP HANA Customer Spotlight

Companies everywhere are feeling the amazing business impact of SAP HANA. Hear from some of them in our special Webcast series.

Customer Reference E-Book

Explore customer reviews organized by SAP product – and see how products like SAP HANA are helping customers transform their businesses.

Driving IT Simplification and Performance with SAP HANA

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Browse SAP HANA customers from A-Z – and see how each of them are using our in-memory platform to simplify their technology stack, improve user experience, and reduce the TCO of IT.  
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