Customer Snapshot: Overview
Nearly 30% of all women worldwide use NIVEA
With brands like NIVEA, Eucerin, and Labello, Beiersdorf AG has been making great skin care products for more than a century. And today, real-time insight into brand and product performance helps keep this company a leader in the industry. That’s good news for millions around the world who use Beiersdorf products every day for beautiful and healthy skin.
Number of Employees
Line of Business
SAP Demand Signal Management, SAP HANA
Customer Snapshot: History
Customer Snapshot: Business Model
A Passion for Skin Care
Customer Snapshot: Success Strategy
Beiersdorf tries to anticipate consumer wishes and fulfill them with innovative products.
Global Brand Managers Need Real-Time Insight
To stay ahead of the competition, the company has to identify and align to local consumer needs and react quickly to new market developments. Global brand managers need real-time insight into brand and product performance at a granular level. They also need to be able to track and compare their market share against the competition so they can quickly respond to market changes.
But that’s not an easy task when selling products in nearly every country around the world.
Clear from the Start
From the start, it was clear to Beiersdorf that traditional reporting and analytical solutions couldn’t serve the needs of the company’s targeted user group: the brand managers. The most important criteria was to find a relevant front-end solution that these managers could use intuitively.
Beiersdorf chose to implement the SAP Demand Signal Management application powered by SAP HANA.
Enter SAP: The SAP Experience
Design Thinking Delivers
Better Business: Benefits
Better Business: Run Simple
Bringing Skin Health to an Ever Expanding Market
Ultimately, Beiersdorf wants to expand the scope of their SAP Demand Signal Management implementation. They will do this by tapping into additional sources of syndicated data, as well as by adding more countries, products, and reports to their new analytics environment.