Customer Snapshot: Overview
Refining raw suger from 40 countries
The daily mantra for employees of ASR Group is “to delight the customer”, and they don’t just mean with the sweet taste of sugar. For the largest sugar refiner in the world, it means simplifying processes in a complex supply chain, going to market faster, supporting the environment, and supporting communities.
Number of Employees
West Palm Beach, Florida, USA
Line of Business
SAP Business Suite powered by SAP HANA, SAP Business Warehouse, SAP Cloud for Sales, SAP ERP, SAP HANA, SAP Jam
Customer Snapshot: History
Customer Snapshot: Business Model
Zero Carbon Footprint from the World's Largest Sugar Refiner
ASR Group is a global sugar refiner that owns many well-known brands including Domino®, C&H®, Florida Crystals®, Redpath®, Sidul® and Tate & Lyle®. Being responsible for the entire supply chain for every imaginable sugar product is very complex. Streamlining its sugar operations across the globe to manage business in the most efficient way possible is the company’s priority, but what feeds that priority is their underlying mission to delight their customers.
Community and Environment
ASR Group doesn’t stop at providing sweetness to the planet, but does their best to give back. At the brand level, communities are supported in causes such as the fight against childhood hunger and obesity. And, they are not only the only sugar refiner in the world to leave no carbon footprint, but they contribute clean electricity back to the grid in Florida.
Customer Snapshot: Success Strategy
Better Business: Benefits
From Field to Table in the Cloud
Through the SAP Cloud for Sales solution, ASR Group can also gain insight into industry trends and customer information in real time from any mobile device. Sales representatives now have access to immediate information that lets them advise their customers of future trends and help them solve business issues faster than ever before—truly delighting their customers with service that goes above and beyond a typical sales call.
With SuccessFactors solutions, ASR Group can focus on retaining their best talent. From increased training and development programs to salary adjustments and recognition, the company has detailed insight into every aspect of what employees need to succeed, and what they want to stay happy in their jobs.