SAP CRM prepares your sales force to be efficient with time and effective in action, provides the knowledge needed to turn insight into action, and maintains focus on productive activity to acquire, grow and retain profitable relationships.  SAP CRM supports sales forecasting and analytics for historical and predictive information, territory and account management to optimize and increase efficiency of your sales organization, opportunity and pipeline management to provide full visibility into potential sales, sales processes and methodologies to leverage company-specific best practices and seamless order to cash processes to most effectively manage customer demand – consistent interactions, insightful information, seamless integration, always accessible, simple to use.