In this business process, you create advertising contracts.

You can sign a contract with regular or business customers, who issue you with orders on a fairly regular basis over an extended period.

This contract obliges the customer to sell a specific number of advertising services over a defined period, which is usually a year. The agreed advertising services can refer to the ad quantity and the value or number of orders.

You grant the customer a special price or discount on their orders in return for their commitment.

In this business process, you create sales agent contracts.

You define organizational information and the content roles and responsibilities that a sales agent has within your company in a sales agent contract.

The sales agent contract regulates the business relationship between the sales agent and your company. No distinction is made here between an internal or external sales agent here.   

You can use this business process to enter offers for advertising services in the Customer Interaction Center (CIC) in SAP Media .

You can enter an offer during a telephone call or in response to a written request that is sent to your company’s call center by a customer or field sales representative. The offer must contain the commercial data that is required for pricing. You do not need to enter the technical data that is required for production or shipping at this stage.

You use this business process to enter orders for display ads in the Customer Interaction Center (CIC) . You do not usually enter these orders during the telephone call, but enter them on the basis of inquiries, orders or templates that you have received from a customer or field sales representative.

Since display ads have significantly more complex requirements with regard to ad content design, these ads are usually placed by an agency, who provides the completed ad designed electronically or as a film. You can therefore use this business process to enter the commercial data in the ad, but not to design the ad content.

You use this business process to perform billing for advertising sales orders.

Order billing usually takes place once the service has been performed. This is after the ad has been published. However, in certain situations it is advisable to perform billing shortly after order entry, independently of the publication date for the ad.    

The date on which an ad is flagged for billing is dependent on the settings that have been made in the customer master data. You can define the billing frequency (daily, weekly, monthly and so on) that each customer requires.   

Once the billing documents have been created, they are transferred to Financial Accounting automatically, and the corresponding FI documents are generated.

You use this business process to perform settlement of agency commission for agency orders.

This process is only required if agency commission has not already been included as a deduction during order billing. You can decide whether agency commission is to be settled separately for each agency on an individual basis. You make the corresponding setting in the business partner master data for the agency.  

Once the settlement documents have been created, they are transferred to Financial Accounting automatically, and the corresponding FI documents are generated.

You can use this business process to enter complaints for advertising orders and a free item as a consequence of the complaint in the Customer Interaction Center (CIC) in SAP Media .

The business process is triggered by a telephone or written complaint from a customer or field sales representative.

You use this business process to recognize revenues from advertising sales orders. You can distribute revenues according to time and content, and update them accordingly in various periods and accounts.

You can recognize revenues when the service is performed or during billing according to your requirements.

You use this business process to perform settlement for advertising contracts.

You can perform interim or final settlement as part of this process. The system calculates all assigned orders again on the basis of the actual contract quantity sold. The result of this new calculation is compared with the previous price for which settlement was performed.

If an agreed contract target has been over or under-fulfilled, you can create a credit or debit memo for the resulting difference amount. You can assign this to the business partners involved in the contract following settlement.

You can instruct the system to perform collective billing and settlement for the contract settlement automatically. You also have the option of performing billing and settlement in two separate steps. This means that the settlement can be checked and released if necessary, before it is actually billed.

If a contract settlement is billed, it is transferred to Financial Accounting automatically, and the corresponding FI document is generated.

You use this business process to perform settlement for a media partnership.

If you want to enter and edit ads for external objects for partner publishers, in addition to the orders for your own objects, you can use a media partnership to manage subsequent clearing of ad revenues and settlement of your services.   

You use this business process to perform a detailed analysis of advertising sales orders.

When you analyze advertising sales orders, you can investigate a variety of queries that relate to diverse key figures. Example applications include:

• Sales volumes for each customer in the previous month, quarter and so on.
• Sales volume comparison for each customer (month/ same month in the previous year, quarter/ same quarter in the previous year).
• Identify the customers with whom the largest sales volumes have been achieved (Top 20, ABC analysis)
• Analyze sales for each customer according to booking units and/or content components.
• Sales volume for each customer group

In addition to these past-focused evaluations, future-focused data usage is another central application option. This mainly involves key figures that are used for budgeting and planning, for instance for the following:

• Marketing and promotion activities
• Prices and discounts
• Payment material to support sales

You use this business process to monitor, evaluate and change contracts.

This process contains a number of options for selecting contracts. Possible application examples include:

• Select all contracts in which a specific business partner has been assigned in the contract holder and/or in other roles.
• Select all contracts that expire within a specific time frame.
• Select all contracts that are currently above or below a specific level of fulfillment.

You can access every contract directly from the results list that appears, so that you can make any changes directly. You can also select several contracts from the list and initiate automated collective processing.

You use this business process to perform a detailed analysis of customer contracts. This can take place at reasonably regular intervals during the contract validity period, or can first be performed after the contract has expired.

When you analyze advertising contracts, you can investigate a variety of queries that relate to diverse key figures in contracts. Example applications include:

• Absolute key figures for each customer/contract (sales volumes, quantities, number of orders)
• Level of contract fulfillment (over/under-fulfillment)
• Evaluation of group contracts
• Analysis of order assignments (booking unit and/or content component)
• Comparison of contract key figures for each customer (current year/previous year/year before last)

In addition to these past-focused evaluations, future-focused data usage is another central application option. This mainly involves key figures that are used for budgeting and planning, for instance for the following:

• Adjust/change contract data (quantities, values, requirements) prior to contract renewal
• Contract prices and discounts
• Payment material that supports sales during customer negotiations

You use this business process to monitor and control sales agents, and to analyze their respective sales agent contracts.

When you monitor sales agents, you can analyze a variety of queries that relate to diverse key figures. Example applications include:

• Sales volumes for each sales agent in the previous month
• Planned/actual comparison of planned/actual sales volumes for each sales agent
• Sales volumes for each sales agent in the previous month/same month in the previous year
• I dentify the customers with whom sales agents achieved the largest sales volumes.
• Analyze sales for each sales agent according to booking units and/or content components.

In addition to these past-focused evaluations, future-focused data usage is another central application option. This mainly involves forecasts and key figures that are used for budgeting and planning, for instance for the following:

• Future sales volumes for each territory, booking unit and so on.
• Sales volume targets for sales agent commission
• M arketing and promotion activities