Comprises all processes involved in turning initial ideas and concepts into products like books, journals, CD/DVD and digital offerings within a limited editorial budget.

Publishers face the following pains and needs:

• The drop of the market success rate of titles generates fierce competition among publishers to attract and retain the successful authors as well as the need to more precisely forecast and monitor the profitability of titles.
• As publishers see the life-cycles of their titles shorten, they have the need to reduce project slippage and shorten overall time-to-market.