Media - Newspaper & Magazines Publishers > Marketing and Sales Support > Account and Contact Management

Account and Contact Management

Business Scenario

 


Key Performance Indicators

  • Contact Efficiency
  • Customer Satisfaction Index
  • Cost ratio
  • Salesperson's Time Spent Selling (Percentage)
  • Partner Opportunities

  • Partner Opportunities in Media - Newspaper & Magazines Publishers
  • See also

  • Account and Contact Management
  • Scenario and Process Component List

  • Account and contact management helps companies capture, monitor, store, and track all critical information about customers, prospects, and partners. Sales professional are provided with a single, comprehensive view into all of the information necessary to effectively manage their sales accounts.

    Business Goals & Objectives


    Improving Corporate Strategy

    Ability to Innovate and Change

    Improving Customer Service

    Add 24x7 customer service
    Enable customers to communicate using preferred channel
    Improve customer retention and loyalty
    Improve process efficiency
    Provide a single face to the customer

    Improving Regulatory Compliance

    Improve auditability of information and actions
    Improved transparency and auditability of activities

    Improving Service Delivery

    Better service levels
    Collaborate with business partners

    Improving Strategic Management of Organization

    Quickly adpat to changing business environment

    Increasing Transparency & Accountability

    Increase data transparency

    Reducing Operating Costs & Increasing Efficiency

    Complete interaction history
    Holistic account view
    Optimize customer interaction
    Reduce administration, improve business processes

     



    Business Processes

    Opportunity ProcessingSAP Component or Feature Available

    An opportunity is a recognized possibility for business, for example, the sale of products or services. The opportunity makes up the framework for displaying sales projects from the beginning, and monitoring their success.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing for Media
  •  
    Account PlanningSAP Component or Feature Available
    Provides a sophisticated picture of all planned revenue, associated costs and contribution margin. This enables you to make more informed decisions during planning, and to better control costs from trade spends and discounts.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Marketing for Media
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Activity ProcessingSAP Component or Feature Available

    In this process, you create a business activity, and the data you enter in the business activity is automatically transferred to your groupware administration system, in this case, Microsoft Outlook or Lotus Notes. Next, you document the business activity, for example, using an activity journal or questionnaire.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing for Media
  •  
    Account ProcessingSAP Component or Feature Available

    Provides you with a solution for managing and processing business partners and contact persons. In addition, the integration of business transactions, contacts, marketing attributes and so on provides quick access to and easy maintenance of all the information on business partners or contact persons.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing for Media
  •  
    Sales Performance AnalysisSAP Component or Feature Available
    The Sales Performance Analysis measures performance from different perspectives in order to give sales managers an overall picture of what is happening into sales more...

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Marketing for Media
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus
    Please note that the Solution Map, containing proprietary information of SAP AG, reflects SAP's current development intentions, which are subject to change. Future focus coverage may be provided by SAP or SAP partners. Check for local availability of all SAP and SAP partner solutions. ©SAP AG 2007