Combines and coordinates all initiatives and resources across the organization to condense planning and development cycles, while ensuring that this streamlined process still adheres closely to the Business Process. Coordinates all initiatives and resources across the organization, and enables collaboration with partners, to ensure shortened planning and development cycles, ultimately resulting in lowered planning costs. Incorporates measurable goals and targets into marketing planning to ensure organizational focus. Supports optimization of marketing planning through measurement and analysis of planning effectiveness.

Creates, approves, and tracks budgets at any level. Coordinates budgetary information across the enterprise, with the ability to ensure that planned budgets are synchronized with actual budgets and that information is shared to ensure that financials, ordering, accounting, and marketing are in line. Allows product and cost-level planning for optimal return on investment on each marketing initiative

Segmentation preparation is a process that is generally performed by the database manager. This forms the foundation for business partner segmentation in the Segment Builder (that is all required attributes are created with the corresponding attribute values and data sources).

This allows the creation of highly targeted segments of the customer, partner, organization, prospect, or group level, or installed-base information. By dividing marketing into different segments, users can provide more personalized and therefore more attractive product and service offerings based on customers' existing installed-base information.  

Validates, measures, and allows refinement of campaigns to maximize effectiveness through monitoring analysis, available during and after execution.

Allows a sales employee to search for competitors‘ products corresponding to his firm’s own products in the opportunity, and transfers these competitors‘ products with special indicators to the opportunity. Provides an overview of the firm’s own products and of all related competitors‘ products in the opportunity for the competitor analysis.