You use this process as a channel manager to plan targets for partners that sell brand owner’s products. Planning can be performed for partners that sell brand owner’s products on behalf of the brand owner and also for partners that sell brand owner’s products independently.

The brand owner can use this business process to divide target groups into partner-specific target groups and then provide these to the channel partners for further processing in the Portal. The partners fine-tune their target group and the brand owner then recombines the adjusted target groups into a single target group in the Segment Builder, which he can then use for his marketing activities.

This process provides brand owners and their partners with reports on the creation and status of their customer accounts. The brand owner and channel partner are responsible for creating and maintaining their end customers. Additionally, channel partners are responsible for reviewing and managing their accounts and contacts. Sometimes they also create orders for their end customers. This process helps channel mangers and partner managers get a better understanding of their account base and analyze who are their end customers.

This process enables manual and automatic qualification of leads to set the lead qualification level. Lead processing also includes the creation of orders-on-behalf or own orders from a lead.