High Tech - Software > Partner Management > Channel Sales & Marketing

Channel Sales & Marketing

Business Scenario

 


Key Performance Indicators

  • Contract, Program & Channel Mngt. Costs as a % of Order Mngt. Costs
  • Contract, Program and Channel Management Costs
  • Market Share
  • Partner Opportunities

  • Partner Opportunities in High Tech - Software

  • Software providers need to leverage their partner network, to effectively manage multiple sales channels and extend market share. SAP provides a platform for organizations to manage partner relationships and enable channel partners to sell more effectively, making their indirect channels more profitable. SAP empowers channel partners to better market to, sell more products more effectively to, and service end customers, by giving partners the same knowledge, tools, and expert advice as those of a company's own sales force. Insight into demand across all selling channels, providing visibility of critical partner-related data allows more effective forecasting of future business. Through enhanced collaboration with their selling partners, more revenue is driven through their channels, providing increased value to customers, at reduced channel support costs.

    Business Goals & Objectives


    Improving Customer Service

    Collaborate with business partners
    Strengthen partnerships and account management

    Increasing Revenue

    Develop new markets
    Offer multiple points of access

    Reducing Operating Costs & Increasing Efficiency

    Reduce channel support costs

     



    Business Processes

    Activity Processing with Channel PartnersSAP Component or Feature Available
    The channel manager uses this business process to create an activity, which the channel partner (partner manager or partner employee) then processes. Alternatively, channel partners can create activities which can be processed by the channel manager or other channel partners. The channel manager can also access, monitor and change the activity at any time. Finally, the channel partner documents the activity, for example, using a questionnaire.



    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
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    Account Processing for Channel PartnersSAP Component or Feature Available
    Offers channel and service partners a solution for managing and processing end customer data.more...

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
  •  
    Lead Processing with Channel PartnersSAP Component or Feature Available

    This process enables manual and automatic qualification of leads to set the lead qualification level. Lead processing also includes the creation of orders-on-behalf or own orders from a lead.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
  •  
    Opportunity Processing with Channel PartnersSAP Component or Feature Available

    An opportunity is a recognized possibility for business, for example, the sale of products or services. The opportunity makes up the framework for displaying sales projects from the beginning, and monitoring their success.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for High Tech
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    Segmentation with Channel PartnersSAP Component or Feature Available

    The brand owner can use this business process to divide target groups into partner-specific target groups and then provide these to the channel partners for further processing in the Portal. The partners fine-tune their target group and the brand owner then recombines the adjusted target groups into a single target group in the Segment Builder, which he can then use for his marketing activities.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
  •  
    Campaign Execution with Channel PartnersSAP Component or Feature Available
    Gives channel partners read-only access to specified campaigns and lower-level campaign elements in Marketing Planner. This enables brand owners to more fully engage channel partners in marketing campaigns.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
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    Account Analysis in Channel ManagementSAP Component or Feature Available

    This process provides brand owners and their partners with reports on the creation and status of their customer accounts. The brand owner and channel partner are responsible for creating and maintaining their end customers. Additionally, channel partners are responsible for reviewing and managing their accounts and contacts. Sometimes they also create orders for their end customers.

    This process helps channel mangers and partner managers get a better understanding of their account base and analyze who are their end customers.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
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    Pre-Sales Effort Analysis in Channel ManagementSAP Component or Feature Available
    Enables a channel manager to see how much effort, as time and resources, was expended in order to generate a particular sale. It provides an overview of completed activities, opportunities, and sales orders. The channel partners can also use this process to see how much effort was expended on their side for their own company.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing Management for High Tech
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    Sales Order Processing on BehalfSAP Component or Feature Available

    Your channel or service partners can use this business process to create a sales order in the customer shop on behalf of an account. The sales order refers to one or several items from your product or service catalog.

    A business deal takes place between your enterprise and the end customer. The partner acts as agent.

    This process is supported by the following SAP and/or partner offerings

  • SAP ERP
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    Sales Quotation and Order Analysis for B2B in Channel ManagementSAP Component or Feature Available

    In this process, you analyze incoming orders by the current month, top n customers, top n partners and top n products in your quotation and order management for business-to-business.

     
    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus