Advertising is the major revenue source of newspaper & magazine publishers. Traditionally publishers sell advertisements and ad inserts in their print products but with the increasing importance of online media, banners or commercials became more significant, advertising services and and cross-media advertising is offered. End-consumers as well as business customers need to be served using various interaction channels such as field sales, telephone and the internet and with the increased competition from other media, targeted marketing and account management is a must.

SAP offers a comprehensive solution from targeting new and existing customers, to supporting front as well as back office processes in advertising sales with an integrated solution.