Business Scenario Maps Key Performance Indicators SAP Best Practices SAP for High Tech Partner Opportunities As a growing percentage of sales are moving through indirect channels, semiconductor & component manufacturers need to to be able to manage partner relationships more efficiently and to enable their partners to sell more effectively. Manufacturers need to have full visibility into all sales channels and to empower their partners with better tools to market, sell to and service end customers, which results in a more profitable indirect channel. SAP providespartner and channel manager portals; partner management and analytics; channel marketing; sales, service and commerce capabilities. By extending the value of channel management beyond the mere day-to-day management and monitoring of partner relationships combining traditional partner relationship management (PRM) with comprehensive CRM and e-commerce capabilities, this-enables companies to develop profitable collaborative relationships with their channel partners and end customers. Business Goals & ObjectivesImproving Customer Service Collaborate with business partnersReduce error rate Improving Service Delivery Reduce administration, improve business processesLowering Working Capital Increase inventory turnsReduce material and component obsolescence
Business Processes |
Channel Partner Processing![]() |
You can use this business process to allow channel managers (at the brand owner site) to register and classify a business partner to a channel partner. In addition, if a channel partner wishes to participate in the collaborative selling scenario, once accepted, the channel manager enables the partner for participation in the collaborative showroom. |
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This process is supported by the following SAP and/or partner offerings |
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Commission Simulation![]() |
You use this business process in order to view the possible value of a commissionable sales opportunity using the Commission Simulation iView accessed through the Sales Manager or Sales Representative Portal. Commission simulation processing uses actual incentive plan contract data from ICM. By adjusting the sales parameters, you can view multiple ?what-if? commission scenarios for the same sales opportunity. |
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This process is supported by the following SAP and/or partner offerings |
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Account Analysis in Channel Management![]() |
This process provides brand owners and their partners with reports on the creation and status of their customer accounts. The brand owner and channel partner are responsible for creating and maintaining their end customers. Additionally, channel partners are responsible for reviewing and managing their accounts and contacts. Sometimes they also create orders for their end customers. This process helps channel mangers and partner managers get a better understanding of their account base and analyze who are their end customers. |
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This process is supported by the following SAP and/or partner offerings |
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Sales Target Planning with Channel Partners![]() |
You use this process as a channel manager to plan targets for partners that sell brand owner’s products. Planning can be performed for partners that sell brand owner’s products on behalf of the brand owner and also for partners that sell brand owner’s products independently. |
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This process is supported by the following SAP and/or partner offerings |
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Contract Processing![]() |
Contract processing comprises the steps you follow in order to create and work with sales contracts in the SAP CRM system. |
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This process is supported by the following SAP and/or partner offerings |
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Campaign Execution with Channel Partners![]() |
Gives channel partners read-only access to specified campaigns and lower-level campaign elements in Marketing Planner. This enables brand owners to more fully engage channel partners in marketing campaigns.
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This process is supported by the following SAP and/or partner offerings |
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Segmentation with Channel Partners![]() |
The brand owner can use this business process to divide target groups into partner-specific target groups and then provide these to the channel partners for further processing in the Portal. The partners fine-tune their target group and the brand owner then recombines the adjusted target groups into a single target group in the Segment Builder, which he can then use for his marketing activities. |
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This process is supported by the following SAP and/or partner offerings |
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Channel Partner Qualification Processing![]() |
Provides information on channel partner’s qualifications and certifications. This gives the brand owner a good overview over the partner’s skills and competencies.
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