Newspapers and magazines reach their readers mainly by using two sales channels. They offer either subscriptions or use single-copy sales while using resellers to deliver the products to the POS (point of sales). An excellent customer service for subscribers using various interaction channels such as the telephone or the internet is essential. Customer retention and the winning of new subscribers is most important. In single-copy sales quantity planning and minimizing the return quantity is key.

SAP offers a comprehensive solution from targeting new and existing customers, to supporting front as well as back office processes in advertising sales with an integrated solution.