This process enables manual and automatic qualification of leads to set the lead qualification level. Lead processing also includes the creation of a business transaction, such as an opportunity, from a lead.

You can use this business process to uncover patterns in customer behavior such as buying and churn behavior and deploy these insights to make predictions about future customer behavior. You can use the data mining methods Scoring and Decision Tree.

In this process, you plan how you wish to distribute the budget for your marketing plan.

You can use this business process to define product proposals for particular target groups or marketing profiles, meaning that the relevant product proposals are only used if the business partners selecting the product(s) belong to the given target group or match the relevant marketing profile defined in the rule.

Segmentation preparation is a process that is generally performed by the database manager. This forms the foundation for business partner segmentation in the Segment Builder (that is all required attributes are created with the corresponding attribute values and data sources).

This allows the creation of highly targeted segments of the customer, partner, organization, prospect, or group level, or installed-base information. By dividing marketing into different segments, users can provide more personalized and therefore more attractive product and service offerings based on customers' existing installed-base information.