You can use this business process to allow channel managers (at the brand owner site) to register and classify a business partner to a channel partner. In addition, if a channel partner wishes to participate in the collaborative selling scenario, once accepted, the channel manager enables the partner for participation in the collaborative showroom.

You can use this business process to enable prospective partners to register online for partner program participation. The registration form is web-based and hosted on the brand owner’s web site.

The registration process provides you, the potential partner, an easy-to-use online application while providing the channel partner an effective means of reviewing, classifying, and continuing the prospective application process

You use this process as a channel manager to plan targets for partners that sell brand owner’s products. Planning can be performed for partners that sell brand owner’s products on behalf of the brand owner and also for partners that sell brand owner’s products independently.

Content Management enables brand owners to author, organize and publish information and tools to partners. Brand owners can target communications about new products, tools events, news and programs to the right partners at the right time. Information is personalized to each partner and employee based on their unique business needs.

In this business process, you provide channel partners with reports on their partners. Brand owners are responsible for creating and maintaining partner information. In order to get a better understanding of their partners, channel managers must be able to analyze their partners on criteria such as partner types, partner status and so on. This business process therefore helps brand owners provide their channel managers with analysis on different aspects of partner classification.