In an industry where customer expectations of personalized offerings and multiple sales channels continue to increase, this directly impacts the requirements on the order management and fulfilment system. With customers having so many options, the customer experience during the order and fulfilment process has to simple, efficient and ensure on time delivery.

OEMS rely on their order management systems to provide easy and accurate order execution, with support for configuration and personalization. SAP provides real time and accurate delivery dates, and the flexibility and ability to react to market opportunities with optimized customer prioritization. This ensures the most critical and profitable orders and customers are supported. In today’s environment OEMS need to be able to support their global customers with both global and site contract management and pricing agreements.