SAP Web Channel Experience Management

Thrive in a Web climate where customers call the shots – with Web channel experience management

Turn the Internet into a profitable sales and interaction channel with the SAP Web Channel Experience Management application. Provide customers with a delightful online shopping experience, while you leverage powerful and convenient self-services to manage all interactions from one place.

  • Emerge as a leader in markets where power is shifting from vendors to customers
  • Start an evolution from 'relationship management' to 'total experience management'
  • Expand market reach with going-global sales and marketing capabilities
  • Fulfill greater needs for adaptability and responsiveness with Web channel experience management
Women calling to make a purchase after a delightful Web shopping experience
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Featured Resources

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Coop: Delivering Mobile Commerce

How did Switzerland's largest retailer helps its customers make better use of the time they spend commuting? Discover how Coop matched SAP's core ERP and CRM systems with its mobile capabilities – enabling customers to order groceries on their way home.

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Serve Multichannel Customers Across Devices

Digitally-armed consumers are well-versed in comparing and sharing their opinions on mobile devices. They can flock to various social media platforms to broadcast their views. How can your enterprise effectively engage this audience through digital channels and offer the most intuitive customer experience?

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Follow Us on Twitter for Trends and Updates

Are you looking for the freshest and most relevant information on Web channel experience management? Follow us on Twitter @SAPCRM and search for the #wcem. Use that hashtag to post reviews, comment, and share stories with other users.

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