Deliver exceptional customer experiences with applied analytics solutions for marketing

Better understand your customers – who they are, what they want, and how they think. Our applied analytics solutions for marketing can give you the real-time customer insights you need to make the right decisions for your customers and to consistently deliver exceptional experiences.

  • Zero-in on customer insights with marketing intelligence from analytic reports
  • Deliver targeted marketing messages with deeper customer insight and analytic models
  • Control campaign costs and track your marketing budgets


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Make Personalized Customer Connections

Customers are only ever a click away from product reviews and competitive pricing information. Get the tools and real-time insights you need to make personalized connections with them in real time – on any device – with SAP Customer Engagement Intelligence powered by SAP HANA.

Marketing manager reviewing campaign performance reports

Effective Campaign Management

See how easy it is to drive more effective campaign management with business and social intelligence tools from SAP. In this quick video, you’ll learn how your marketing team can track campaign performance and customer sentiment in real time – adjusting strategy on the fly.

Employees using social analytics on multiple devices

Tapscott Group: Rethinking Analytics

Find out why leading companies and technology providers are rethinking the fundamental model of business analytics. Read this information-packed paper from the Tapscott Group to learn how a new, social approach can help you respond to changing customer sentiment – faster.

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Applied Analytics Solutions for Marketing

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