SAP Social Media Analytics by NetBase

Extract real insights from across the social Web – with powerful social media analytics

Turn massive volumes of unstructured social media data into meaningful insights – with SAP Social Media Analytics by NetBase. This cloud-based solution can help you quantify net sentiment with a sophisticated natural language processing engine – and correlate changes in customer opinion with campaigns, promotions, news, and other events.

  • Uncover insights and trends in consumer preferences, emotions, and behavior
  • Quantify consumer perception about your brand, products, services, and competitors
  • Track and optimize the social media components of your marketing campaigns
  • Extract insights from user postings including likes, dislikes, and the intensity of buyers’ emotions
  • Drill down to specific details with intuitive dashboards, and easily share insights with your team
Colleagues discussing social media insights at lunch
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Woman monitoring her company’s social channels

Understand Your Brand Performance

Make sense of what people are saying about your company and your products – with SAP Social Media Analytics by NetBase. Monitor your social channels to protect your brand image, assess your market position, measure campaign success, and more.

Man using social media on his smartphone

Webcast Replay: Proving Social Media ROI

Hear thought leaders discuss how to define and implement measurable ROI for social media investments – and explore real-world case studies – in Proving Social Media ROI: What is Engagement Worth?, a Webcast sponsored by Social Media Today and SAP.

Employees using social media on a tablet

Evaluating Your Social Media Tools

Are your analytics tools properly analyzing all the data you need to? Are you confident in the data you’re receiving? And do you trust it to support critical business decisions? Listen to a panel of experts talk about when it’s worth looking at other options.

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What's Included

Explore related products: SAP Cloud for Social Engagement