Consumers have never been more in control. They have come to expect superb quality, selection, and service. And they're perfectly willing to abandon any retailer that can't deliver. In today's market, there's no margin for error.

That's why 1,400 smart retailers have already shifted their strategic focus from product to customer -- and completely re-engineered the way they manage inventory, leverage their workforce, and meet customer needs with SAP for Retail.

SAP for Retail provides a set of comprehensive solutions designed specifically for the new retail environment, where every piece of your retail value chain, from forecasting and planning to allocation and replenishment, must be focused on meeting and surpassing customer expectations.

Combining supply chain logic with customer relationship management, SAP for Retail helps you do it all -- from optimizing strategic partnerships to leveraging customer data to exploiting multiple sales channels.