Read how companies are using SAP software to optimise marketing investments and deliver superior customer value through coordinated and integrated sales and marketing capabilities.

Consumer Products

Colgate-Palmolive
Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The result: reallocated trade spend, improved operations, better volume forecasting, streamlined promotion planning, and strengthened brand equity.

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Swarovski
Investigate how this cut-crystal expert firm implemented a SAP-based mobile system that improved customer satisfaction, insight into retail operations, and the quality of data used in making critical business decisions.

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Public Sector

New Zealand Lotteries Commission
Read how the New Zealand Lotteries Commission – based in Auckland – was able to simultaneously implement the SAP ERP application to improve basic business operations and the SAP Customer Relationship Management (SAP CRM) application to bolster communication with retailers.

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Pulp & Paper / Mill Products

Asia Pulp & Paper (China)
Learn how the leading paper maker in China reduced IT maintenance by 10%, speeded up its response to customer requests for information, and improved decision-making support for managers by upgrading over 1,000 users to the latest release of mySAP ERP and by deploying mySAP ERP Operations.

Read the story (PDF).