CUSTOMERS
REAL-WORLD SUCCESS IN OPTIMISING SALES AND MARKETING INVESTMENTS
Read how companies are using SAP software to optimise marketing investments and deliver superior customer value through coordinated and integrated sales and marketing capabilities.
Consumer Products
Colgate-Palmolive
Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The result: reallocated trade spend, improved operations, better volume forecasting, streamlined promotion planning, and strengthened brand equity.
Read the story (PDF).
Swarovski
Investigate how this cut-crystal expert firm implemented a SAP-based mobile system that improved customer satisfaction, insight into retail operations, and the quality of data used in making critical business decisions.
Read the story (PDF).
Public Sector
New Zealand Lotteries Commission
Read how the New Zealand Lotteries Commission – based in Auckland – was able to simultaneously implement the SAP ERP application to improve basic business operations and the SAP Customer Relationship Management (SAP CRM) application to bolster communication with retailers.
Read the story (PDF).
Pulp & Paper / Mill Products
Asia Pulp & Paper (China)
Learn how the leading paper maker in China reduced IT maintenance by 10%, speeded up its response to customer requests for information, and improved decision-making support for managers by upgrading over 1,000 users to the latest release of mySAP ERP and by deploying mySAP ERP Operations.
Read the story (PDF).