Section   SAP.com

Skip Navigation

Industries Solutions Best Run Now Executive View SAP Business Suite Features & Functions Business Benefits Business Processes Customer References Brochures & White Papers News & Events SAP CRM Software Features & Functions Business Benefits Customer References Customer Testimonials Brochures & White Papers Multimedia Presentations Demos News & Events SAP CRM On-Demand Solution Features & Functions Supporting Services Hosting Services Business Benefits Brochures & White Papers Demos News & Events SAP Business Comms Mgmt Features & Functions Business Benefits Customer References Demos SAP ERP Software SAP PLM SAP SCM SAP SRM Small and Midsize Companies SAP BusinessObjects Portfolio Services SAP Active Global Support SAP Education Services By Role Services By Subject Services Portfolio Events Platform Service-Oriented Architecture SAP NetWeaver Business Process Platform Partners Certified Consultants Statistics SAP Referral Program Partner Directories Partner Categories SAP Partner Initiatives Ecosystem Professionals How to Partner with SAP SAP BusinessObjects Integration & Certification SAP Partner Portal About SAP Corporate Governance Sustainability at SAP SAP on Clarity Press Room SAP University Alliances Careers Events SAP Labs SAP Research SAP Subsidiaries SAP Shop Purchasing Privacy SAP Business Suite SAP CRM Software

Subscriptions 
Saved Resources 
Save

• Marketing resource and brand management
  • Manage and optimize the use of marketing resources including budgets, people, time, and assets.
  • Align all activities and resources around strategic marketing goals.
  • Gain visibility and control into your marketing processes.
  • Accurately manage the marketing budgets and costs.
  • Increase brand awareness with proper usage and consistency across enterprise and third-party agencies.
  • Facilitate collaboration among team members and coordinate marketing activities across the enterprise.
• Segment and list management
  • Manage enterprise customer and prospect data without the need for IT support.
  • Define accurate segments with a consolidated view of all relevant enterprise customer data.
  • Gain insights into customer segments with data visualization features.
  • Easily perform segmentation using an interactive, drag-and-drop interface.
• Campaign management
  • Make relevant and personalized real-time offers through inbound marketing channels.
  • Execute marketing activities through all inbound and outbound interaction channels: direct mail, e-mail, phone, web, fax, and SMS.
  • Build customer relationships with dialog marketing that builds on previous interactions to make the follow up interactions more relevant and personalized.
  • Leverage online marketing channels to plan, develop, and execute e-mail marketing campaigns.
• Loyalty management
  • Create specific loyalty programs by defining customer tier levels, points management, and partner management capabilities.
  • Define loyalty rewards program rules, conditions, and offers using the flexible CRM rules builder.
  • Drive loyalty program membership with membership-handling capabilities; robust point management, tier management, and card-handling capabilities across multiple channels.
  • Process points accruals and redemptions with the scalable loyalty-processing engine.
• Trade promotion management
  • Optimize allocated trade funds to best generate sales volumes and to maximize brand awareness.
  • Centrally plan and align all trade activities with the SAP Trade Promotion application.
  • Accurately develop sale volume forecasts and financial accruals with downstream performance data.
  • Close the loop on trade claim payments and deductions.
  • Automate trade settlements and redemption processes with integration to financials, close the loop on trade activities, and track plan and actual figures.
  • Gain insight into trade promotional effectiveness at multiple planning levels: product, category, account, and segments.
• Lead management
  • Maintain a single source of all enterprise lead information.
  • Automated the entire lead life-cycle process from lead generation, prioritization, distribution, and follow-up processes.
  • Extend your lead management process to partner organizations to increase conversion rates.
• Marketing analytics
  • Understand the effectiveness of marketing activities.
  • Convert reports and data into actionable insights.
  • Evaluate effectiveness of various marketing activities, channels, and tactics
  • Use advanced analytical algorithms to cluster, classify, and segment customer base.
  • Predict customer behaviors, anticipate their needs, and create more relevant, targeted messages.

In addition, SAP solutions and applications support a wide range of business processes related to customer relationship management, including category management, multichannel retailing, price management, price optimization, and sales order management.

Want to learn more? Contact us, or contact your nearest SAP sales office .