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SAP Customer Relationship Management

Customer Testimonials

Learn firsthand how organizations are taking advantage of SAP Customer Relationship Management (SAP CRM):

Austrian Airlines: Focused on the Customer

Austrian Airlines is a midsize carrier with 100 aircraft that serve 10 million passengers a year and fly to all five continents, with more than 130 destinations. See how the airline is using SAP solutions to focus on its customers by ensuring that everyone in the company has the most accurate information.

Watch the Austrian Airlines Customer Testimonial Video now or log in to save it for viewing later:

Bayer Material Sciences: Looking for More Than the Traditional CRM

Bayer Material Sciences is one of the world's largest producers of polymers and high-performance plastics. Hear its CIO explain how the customer-interaction features in the latest release of SAP CRM were top among this company's reasons for selecting SAP CRM. Log-in required.

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Brother International: Lowering Total Cost of Ownership

With revenues of more than $1 billion, Brother International Corp. is one of the premier providers of products – printers, fax machines, and labeling systems – for the home, home office, and office. Learn how the company is using SAP solutions to streamline processes, track product usage, and lower total cost of ownership.

Watch the Brother International Customer Testimonial Video now or log in to save it for viewing later:

Convergys: Maintaining One Version of the Truth for Customer Data

Convergys, a leading provider of customer care and billing services to clients in more than 70 countries, implemented SAP CRM (as part of a broader, overall SAP software implementation) to establish one version of the truth for its customer data. Hear why the company's decision to upgrade to SAP CRM 2007 instead of implementing the competition's software was an easy one.

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Creston: Improving Quality of Life in Internal Environments

Crestron offers integrated automation systems to control audio, video, computer, and environmental systems technology in commercial buildings, universities, hotels, hospitals, and homes. Consider how Crestron deployed SAP CRM for service needs, including interaction center and depot repair.

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DB Dialog: Providing High-Volume and High-Quality Service

This subsidiary of Deutsche Bahn, the German national railway, operates at six sites with a staff of 1,600 - 1,200 of whom work in call centers, answering 9 million calls each year. Thanks to SAP, DB Dialog is able to maintain not only their high-volume service but to enhance customer and employee satisfaction.

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Direct Relief Int'l: Acquiring the Flexibility to Grow

The nonprofit Direct Relief Int'l provides medical aid such as medicines, medical supplies, and related equipment in countries around the world. Discover how the organization is using SAP solutions to integrate disparate systems and automate processes to better distribute its goods.

Watch the Direct Relief Int'l Customer Testimonial Video now or log in to save it for viewing later:

Eastman Chemical Company: Becoming More Customer Focused

A major international manufacturer of chemicals, plastics, and fibers, Eastman Chemical chose SAP to help it become a more customer- and market-focused company. Hear the company's senior systems associate describe the value of integration with SAP CRM and the use of SAP Business Communication Management to improve customer interactions.

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Estafeta Mexicana: Offering One-Stop Service

Estafeta Mexicana is a courier company that offers express services throughout Mexico. The company was looking to become a one-stop service for its customers. See how Estafeta is using SAP solutions to transform its business, standardize processes, and gain greater visibility.

Watch the Estafeta Mexicana Customer Testimonial Video now or log in to save it for viewing later:

FMC Technologies: Choosing SAP CRM for Ease of Use and On-Demand Reporting

Ease of use and on-demand reporting capabilities were just some of the reasons FMC Technologies, a manufacturer focused in the oil and gas industry with $4.5 billion in revenue, chose SAP CRM over the competition's software. Hear how FMC, after going live in just 10 weeks, saw a reduction of prices within the supply chain, improved capacity planning, and better resource planning for its engineers.

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Hilti Corp.: Improved CRM for Accelerated Growth

Hilti is a prime partner for construction professionals worldwide, manufacturing tools for fastening, drilling, and demolition. Learn how the organization is using SAP solutions to simplify its IT landscape, implement a common business model, and transform sales processes.

Watch the Hilti Corp. Customer Testimonial Video now or log in to save it for viewing later:

HSE24: Making Life Easier for Customers and Service Agents

On any given day, up to 60,000 customer might contact the service agents at Home Shopping Europe (HSE24) – via the call center, the HSE24 Web site, or even text messaging. Find out how HSE24 expects the latest release of SAP CRM to offer its service agents as well as its customers an optimal experience.

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Lincoln Electric: Providing Worldwide Welding Manufacturing and Distribution

For more than 100 years, Lincoln Electric has provided innovative, cost-effective, quality welding and cutting solutions. Hear why Lincoln Electric chose SAP CRM over the competition and how SAP CRM has helped maintain one source of truth across the company.

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McKesson Corporation: Connecting Data Sources and Consolidating Toolsets

A conglomerate composed of many small acquired corporations, each with disparate legacy systems and call center applications, McKesson was reaching "critical mass" in disconnected data sources. Hear how the company chose SAP CRM over the competition to consolidate its toolsets, integrate data with its core SAP system, and provide one version of the truth for all customer data.

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Mentor Graphics: Conquering Challenges in Complex Board and Chip Design

Through electronic design automation, Mentor Graphics enable engineers to develop better electronic products faster and more cost effectively. Mentor Graphics discusses how SAP CRM 2007 replaces a number of siloed CRM systems.

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Mieschke Hofmann und Partner: Improved Customer Data Management

Mieschke Hofmann und Partner is a process consulting company focused on the automotive industry and is 75% Porsche-owned. MHP is striving attain a high level of excellence in customer relations. See how MHP uses SAP CRM to improve the quality of customer data and enhance customer support.

Watch the Mieschke Hofmann und Partner Customer Testimonial Video now or log in to save it for viewing later:

Mondi Packaging Bag Div.: Managing Customer Data More Easily

Mondi is a leading international paper and packaging group. See how the company is using SAP solutions to improve knowledge sharing, enhance customer communication, and retain customer data.

Watch the Mondi Packaging Bag Div. Customer Testimonial Video now or log in to save it for viewing later:

NetApp: Supplying Unified Data Storage and Protection

NetApp's data storage and email backup, recovery, data protection, and archiving solutions help to secure today's data-intensive enterprise. NetApp presents insight into how it deploys and integrates SAP CRM.

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OPUBCO Communications Group: Making Life Easier for Sales Reps

OPUBCO, a multiplatform media company with approximately one million business partners, chose SAP software, including SAP CRM, to achieve a fully integrated system for creating and managing campaigns. Hear how the company's most recent upgrade of SAP CRM provided additional functionality, including a consistent way for sales representatives to capture and manage contact information.

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Pacific Coast Feather Co.: Targeting New Customers

Pacific Coast Feather Company is the largest basic bedding company in North America, doing about $300 million in business. Learn how the company is using SAP solutions to target a new customer base, streamline its ordering processes, and provide better service.

Watch the Pacific Coast Feather Co. Customer Testimonial Video now or log in to save it for viewing later:

Port of San Diego: Managing Complicated Business Areas

The Port of the San Diego is a public sector agency with 600 employees. The Port manages the busy San Diego Harbor and administers and protects the public lands along San Diego Bay. Learn how the organization is using SAP solutions to standardize processes, streamline efforts, and improve customer service.

Watch the Port of San Diego Customer Testimonial Video now or log in to save it for viewing later:

Securit: Providing Peace of Mind with Unparalleled Security

Securit helps manage and secure one of companies' greatest assets – business information – through records management, data protection, and document destruction services. Hear how Securit uses SAP CRM, with other SAP, Duet, and RIM software.

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SWIFT: Transforming Sales Processes for Competitive Advantage

SWIFT supplies secure messaging services and interface software to wholesale financial entities. Learn how the organization is using SAP solutions to modernize the sales process, prepare more effectively for client meetings, and make more accurate forecast sales.

Watch the SWIFT Customer Testimonial Video now or log in to save it for viewing later:

University of Newcastle: Growing a Student Body

The University of Newcastle has a student body of 17,000, of which 4,000 are postgraduate students. Discover how the university is using SAP solutions to implement a fast-track implementation, streamline the application process, and increase its number of students.

Watch the University of Newcastle Customer Testimonial Video now or log in to save it for viewing later:

William Wrigley Jr. Co.: Simplified Sales and Marketing Analytics

William Wrigley Jr. Co. is a family-owned business that produces Wrigley's Chewing Gum and has been expanding into other areas. Learn how this global business is using SAP solutions to implement a trade promotions management plan, create simple-to-use analytics for its sales and marketing force, and drive ROI through better planning.

Watch the William Wrigley Jr. Co. Customer Testimonial Video now or log in to save it for viewing later:

Yaskawa Electric: Improving Global Productivity through Automation

Yaskawa is the world's largest manufacturer of AC inverter drives, motion control, and robotics automation systems – serving needs for products to improve global productivity through automation. Yaskawa explains why it chose SAP CRM over competitors and how the application supports the company's global sales organization.

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Austrian Airlines: Focused on the Customer

"With SAP Enterprise Portal you have the first time a user interface which is acceptable by the users. You don’t need training to be able to use interface key-in data because through the portal it becomes easy and usable to get the information and to put the information to the system you need or your colleagues are needing."

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Discover what's new about SAP CRM

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