TCRM10 - CRM – Fundamentals I

Course Version: 081

Duration: 5 days

Delivery Type

• Instructor-led Classroom

Audience

• Solution consultants responsible for implementing Customer Relationship Management with SAP CRM

Prerequisites:

Essential

• * Essential
• Basic business knowledge of CRM processes and concepts
• * Recommended
• Knowledge of SAP ERP sales business processes; for example:
• TSCM60 Order Fulfillment I or
• SCM600 Business Processes in Sales Order Management

Recommended

• None

Goals

• Use the basic knowledge a CRM solution consultant requires for all consultant profiles

Course Based on Software Release

• SAP CRM 2007
• ERP ECC 6.0

Content

• Overview of the SAP CRM application:
• Fundamentals and architecture
• Overview of key areas (Marketing, Web Channel, Channel Management, Sales, Interaction Center, Service, Field Applications, Analytics, Implementation & Operation)
• Customizing fundamentals for CRM - CRM basic data:
• Business partner
• Organizational model
• Product master
• Customizing settings for each object