SAPCRM - Overview of the SAP CRM solution

Course Version: 092

Duration: 3 days

Delivery Type

• Instructor-led Classroom

Audience

• Customers, project team members and interested parties who want to have an overview of SAP Customer Relationship Management and the processes that it covers
• SAP consultants and partners

Prerequisites:

Essential

• * Essential
• None
• * Recommended
• None

Recommended

• None

Goals

• The course gives you an understanding of how you can benefit from implementing SAP CRM scenarios.

Course Based on Software Release

• SAP CRM 7.0
• SAP ECC 6.0

Content

• Introduction to:
• Fundamentals and architecture of SAP CRM
• SAP CRM Marketing
• SAP CRM Web Channel (E-Commerce)
• SAP CRM Partner Channel Management
• SAP CRM Sales
• SAP CRM Interaction Center
• SAP CRM Service
• SAP CRM Field Applications
• SAP CRM Analytics
• Implementation & operation of SAP CRM

Notes

• The course is structured using a case study of the functional and channel-oriented key areas and scenarios in SAP CRM.
• The course includes demonstrations and exercises in the system.
• This course is an introduction to SAP CRM, it does not explain how to set up (Customize) the scenarios that are shown.