Course Version: 081

Duration: 5 days

Delivery Type

• Instructor-led Classroom

Audience

• Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
• SAP consultants and partners

Prerequisites:

Essential

• * Essential
• SAPCRM Overview of the SAP CRM solution
• CR100 CRM Customizing Fundamentals

Recommended

• None

Goals

• Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.

Course Based on Software Release

• SAP CRM 2007
• SAP ECC 6.0

Content

• Overview of marketing management in SAP CRM
• Marketing and campaign planning
• Planning and performing marketing projects
• Marketing Calendar
• Overview of marketing analytics
• Personalized mail forms
• Creating personalized e-mails and designing documents
• Business partner-controlled communication
• Segmenting business partners
• Marketing characteristics
• Segment Builder
• Creating profiles and target groups
• Lead Management
• Campaign automation
• External List Management
• Special functions in campaign management
• Couponing

Notes

• This course is based on the functions contained in SAP's SAP CRM solution. It does not contain functions that relate to SAP industry solutions.