Big Outcomes at SAP: The Power of Big Data for Marketers

Jonathan Becher, CMO of SAP, discusses how marketers can leverage big data during Brand Innovators Big Data event, which took place in December 2013.

  • http://sapvideo.edgesuite.net/vod/2014/ext/big-outcomes-at-sap-the-power-of-big-data-for-marketers.mp4
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