Mobile Commerce and Retail - It’s Much More Than Just the Transaction

Standalone mobile payments are not compelling enough to spark user adoption. However, when part of a contextually relevant, end-to-end mobile experience, it's a different story. Rakesh Gandhi explores SAP Shopper Experience and SAP Precision Marketing - the power of a solution combining 1-to-1 marketing with mobile loyalty, shopping and payments.

  • http://sapvideo.edgesuite.net/vod/2014/ext/mobile-commerce-and-retail-its-much-more-than-just-the-transaction.mp4
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