Mobile Commerce and Retail - It’s Much More Than Just the Transaction

Standalone mobile payments are not compelling enough to spark user adoption. However, when part of a contextually relevant, end-to-end mobile experience, it's a different story. Rakesh Gandhi explores SAP Shopper Experience and SAP Precision Marketing - the power of a solution combining 1-to-1 marketing with mobile loyalty, shopping and payments.

  • 512
  • 288
  • Tweet this Share on Facebook Share on LinkedIn Share on Google+ Email