Learn from Experience: How SAP Runs SAP to Supercharge CRM

Learn how SAP's commitment to internal innovation and a working experience with the complex needs of CRM users led to a fast implementation of SAP CRM powered by SAP HANA across all users and regions. Hear Axel Buelow, head of application services and acting CIO of SAP, recount the best practices used, lessons learned, and business value gained.

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