SAP CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER REFERENCES
How much value can you generate by offering customer-focused products and services and by implementing customer-centric processes that result in lasting relationships? Our ROI reports show you the substantial financial benefits that companies realize when they implement the SAP Customer Relationship Management (SAP CRM) application.
To learn more about the real-world benefits of SAP CRM, read "SAP CRM Customer Success Stories: A Comprehensive Reference Guide" (PDF, 21 MB), or review the individual success stories below.
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"Business Value Analysis of mySAP CRM on BlackBerry at SAP America"
Find out how SAP America helped its field sales force increase effectiveness by synchronizing their BlackBerrys to customer relationship management data via the online version of SAP software for mobile sales. (IDC, 2007)
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ROI Case Studies
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Akbank
See why Instanbul-based Akbank introduced SAP Customer Relationship Management to replace a host of different platforms it was using to handle issue management for its 14 million customers – and how SAP Consutling helped ensure it got the most out of the software.
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Customer Success Stories
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Alfagres
Consider how building materials manufacturing firm Alfagres, based in Columbia, made the next stage of its global expansion possible by overhauling its IT infrastructure. SAP Consulting helped the firm move painlessly from a landscape of virtually no integrated IT processes to a fully integrated suite of SAP solutions.
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Customer Success Stories
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Altos Hornos de México
Follow how this large Mexican manufacturer of steel products consolidated customer information companywide and increased the efficiency of sales and services processes. By enhancing customer service, the company has differentiated itself from the competition – building a strong foundation for future service improvements.
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Customer Success Stories
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AMD
Review how AMD, a U.S.-based, global provider of innovative microprocessor solutions for computing, communications, and consumer electronics markets, captured a 32% IRR on its SAP Customer Relationship Management investment. The firm is well equipped to continue realizing productivity and revenue enhancements. (CRM ROI Review, 2006)
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ROI Case Studies
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Arctic Cat
Examine how a leading maker of snowmobiles and all-terrain vehicles went about improving service to its extensive worldwide network of dealers. The company implemented SAP CRM and SAP NetWeaver Portal and, as a result, increased online orders and reduced both errors and service support costs.
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Business Transformation Studies
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Asian Paints
Consider how India's largest manufacturer of paints transformed its business with the SAP Customer Relationship Management application – moving from a strictly product-based company to a services model. Asian Paints achieved improved customer satisfaction of 80% and realized revenue totaling over US$16.6 million.
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Business Transformation Studies
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BOSCH Thermotechnik
Learn how Bosch Thermotechnik, one of the largest suppliers of heating units and hot-water appliances in Europe, worked with Bosch Communication Center (BCC) to set up a call center using SAP Customer Relationship Management – achieving a 31% IRR in 2007.
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Business Transformation Studies
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Carlsberg Polska
Read how the IT support service for this beverage company automated processes and solution monitoring capabilities using the SAP Solution Manager application management solution – and improved service desk efficiency, upgraded change management processes, and enabled solution monitoring capabilities.
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Customer Success Stories
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Cherry
Consider how SAP Consulting helped Cherry Corporation, a U.S.-based maker of computer input devices, supported by, to use the SAP CRM and SAP ERP applications, along with SAP NetWeaver components, to increase partner orders, reduce order-handling cycles, optimize market performance, and lower costs to register new IT dealers.
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Business Transformation Studies
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