SAP BusinessObjects Solutions for the Consumer Products Industry
Trade Promotion Effectiveness
In the consumer products industry, trade promotion spend is second only to cost-of-goods on a typical P&L statement. With so much at stake, you need a strategic approach to effectively manage and optimize trade spend. Trade promotion effectiveness can help you track resource investment and associated uplift by category, brand, product, channel, organization, and customer. As result, you gain timely, accurate, comprehensive insight – and the capability to analyze post- promotion performance to refine and target your promotional investments where they will deliver the most return by product and market.
SAP BusinessObjects solutions support trade promotion effectiveness by combining intuitive, easy-to-use features with predefined, industry-specific data models and visualizations; leveraging best practice methodologies that integrate volume, revenue, and spend for more efficient planning; and improving participation and buy-in across your sales and marketing organizations. So you can avoid cost creep and share loss – and launch promotions that positively impact your bottom line.
With SAP BusinessObjects solutions, you can leverage comprehensive functionality that supports:
- Financial transparency – ensure compliance with government regulations by keeping promotion accounting practices visible.
- Data integration – Maintain a single, consistent view of your business that aggregates transactional, analytic, and real-time data.
- Collaboration – Present analytics graphically to share across disciplines and with channel partners.
- Proactive promotion management – Monitor best and worst performers and trigger alerts for budget overruns and performance lags.
As a result, you can benefit from lower total cost of ownership, enhanced problem solving, better brand management, and improved account management.
SAP BusinessObjects offerings that power our trade promotion effectiveness solution include:
The solution is also supported by the following:
Learn More
"Get the Most from Trade Spend – and Show How You Did It" (PDF)
Accelerate Time-to-Value with Industry Value Accelerators
SAP BusinessObjects solutions that support trade promotion effectiveness – which work with both SAP and heterogeneous enterprise applications and data sources – include industry-specific implementation solution accelerators, such as data models, pre-defined dashboards, and implementation guides. Empowering you to maximize the success of your solution deployment, speed time-to-value, and mitigate project risk.