Driven by consumer demand and fueled by technology advances, many companies must bring more products to market faster – if they hope to remain competitive and sustain profitable growth. That's why new product development and introduction (NPDI) may be your most important business process.

SAP delivers a comprehensive set of solutions for managing your end-to-end NPDI processes – from identification of market opportunity to successful product launch. With SAP solutions, you can address these key process areas:

• NPDI process visibility – An NPDI dashboard lets you easily monitor and control your overall product portfolio and pipeline, as well as NPDI-related key performance indicators.
• Portfolio strategy – Portfolio management capabilities help you make the right go/kill decisions and prioritize your use of resources.
• Product management – Project, cost, and resource management capabilities improve the management of the entire product development and introduction process.
• Functional execution – A broad range of capabilities support functional-level tasks such as initial ideas capture, product development, strategic sourcing, supply chain planning, prototyping, production ramp-up, and market launch. Plus, you get capabilities for managing product-related data, including quality engineering and change and configuration management.

Cross-Industry and Industry-Specific Functionality

SAP enables NPDI through a broad range of proven solutions, including:

• SAP Customer Relationship Management
• SAP Product Lifecycle Management
• SAP Supplier Relationship Management
• SAP Supply Chain Management
• SAP Product Definition
• SAP Resource and Portfolio Management

SAP solutions address the NPDI needs of key industry segments, including:

Apparel and Footwear Automotive OEMs Automotive Suppliers Beverage Chemicals Consumer Durables

Food High-Tech OEMs Home and Personal Care Industrial Machinery & Components Semiconductor Manufacturers

Customers Interested in NPDI Are Also Interested in:

• SAP ERP: Supporting Your NPDI Processes
• SAP NetWeaver: Your Integration and Application Platform
• SAP Consulting: Plan, Build, and Optimize Your Solutions