The customer relationship management (CRM) functionality in SAP Business All-in-One software is designed to meet the needs of midsize companies or small businesses and is based on the industry-leading SAP CRM application.

Features include:

• Marketing – Align marketing processes, drive customer demand, and increase marketing ROI.
• Sales – Acquire, grow, and retain profitable relationships.
• Service – Drive service revenue and profitability.
• Interaction center – Build customer loyalty, cut costs, and boost revenue; and effectively handle activities such as e-mail, telemarketing, telesales, and customer service.
• Reporting and analytics – Make quick, effective decisions; generate and convert more leads; track opportunities; and close more deals.

With the pre-integrated CRM and ERP functionality in SAP Business All-in-One, you can manage all aspects of customer relationships and operational processes from start to finish.

Learn More

Get an overview – Read the solution brief, "Improving Customer Relationships with SAP Business All-in-One" (218 KB).

Get the details – Read the solution in detail, "CRM with SAP Business All-in-One" (374 KB).

See a video – Watch CRM Functionality in SAP Business All-in-One: Enabling Customer Driven Growth.

See a demo – Watch SAP Business All-in-One: Customer Relationship Management. Log-in required.

Scope and price – Learn about the SAP Business All-in-One fast-start program.