SAP for Utilities supports key sales and marketing processes that deliver superior customer value – and drive profitable, long-term customer relationships – including:

• Customer contact management – Deliver services and reduce customer issues such as outages and billing promptly and efficiently. Create a consistent, positive, multichannel customer experience – increasing market share, reducing customer turnover, and in improving customer loyalty and satisfaction.
• Customer segmentation and campaign management – Coordinate value delivery to customers – offering the right bundled packages to the right customer – to increase incremental sales. Improve profitability and cash flow by increasing promotion-spend efficiency and reducing outstanding customer claims.
• Integrated sales management – Integrate your sales management processes to close the loop on your organization's financial and performance results. Insights into the effectiveness of activities and accurate knowledge of budgets and costs help increase accountability.

Sales and marketing are enabled with applications and industry packages such as:

• SAP Customer Relationship Management and Billing for U tilities
• SAP ERP
• SAP Customer Relationship and Billing for Utilities
• SAP Customer Financial Management for Utilities
• SAP Real-Time Offer Management
• SAP Business Communications Management

To find out how these applications support your goals for superior customer value, please complete the "Contact SAP" form and request information about industry solutions.