Today's consumers have more choices, across a variety of channels, for purchasing everything from everyday to big ticket items. Hardlines retailers must understand the buying behavior of their customers, adapt to the competitive environment, and apply the operational discipline to achieve profitable growth by delivering a superior customer experience at the point of purchase, while effectively managing the costs associated with a global supply chain.

To manage these complexities, hardlines retailers can leverage SAP for Retail solutions to:

• Gain insight – Understand your shoppers needs and the competitive environment
• Define strategy – Align your organization's short- and long-term goals based on a clear and understandable strategy
• Develop a plan – Develop a proactive plan that takes into account the needs of the shopper and identifies execution tactics for all levels of the business
• Drive execution – Execute the plan and deliver the right products at the right time at the lowest cost
• Deliver a superior experience – Provide an outstanding experience at the point of purchase – on the Web, the phone, or at the store – that will get the customer talking and creating a positive buzz

Did you know that over 4,300 retailers and wholesalers run SAP solutions? And it may interest you to know that 65% of SAP customers are small and midsize companies.

With SAP solutions, hardlines retailers of all sizes can:

• Increase customer satisfaction by identifying and providing the products and services your customers value most
• Support key processes by integrating and streamlining merchandising, planning, promotion, inventory, and supply chain management processes
• Maintain high sales and service performance levels across all channels
• Maintain consistent, company-wide views of financial metrics and other key business drivers
• Gain insight into customer behavior and predict demand
• Optimize inventory levels across all locations and channels
• Manage all channels from a single, integrated environment

Hardlines Retail Customers Succeed with SAP

Learn how SAP solutions have made a real difference to large, midsize, and small companies in the retail industry. Read customer references from hardlines retailers.