SAP for Retail supports a single, unified understanding of shopper demand that may be leveraged across the entire enterprise. This unified approach helps instill the confidence that your business decisions are in line with shopper expectations and that these decisions can be executed quickly throughout the enterprise.

SAP for Retail covers the key activities involved in building shopper insight, including:

• Demand forecast – SAP for Retail enables you to produce a demand model and forecast – at item-location level – to optimize your planning and supply chain activities, taking into account all causal factors, including seasonality, price sensitivity, and promotional events.
• Master data management – SAP for Retail supports your master data management by enabling you to electronically receive and distribute information to populate a common data source for use across the enterprise – eliminating the overhead of product data entry that slows down product introduction and adds cost.
• Analytics – With SAP for Retail, you can measure and review the key performance indicators for corporate performance, customer, store/POS, merchandise, and supply chain analytics – maintaining visibility to past performance for future success.
• Enterprise and operational performance management – With solutions from SAP BusinessObjects you gain visibility and insight into enterprise and operational performance management with powerful query, reporting, and analytics.

Shopper insight is enabled with applications such as:

• SAP Customer Analytics for Retail
• SAP NetWeaver Business Warehouse
• SAP Merchandising for Retail and Wholesale Distribution
• SAP BusinessObjects solutions

To find out how SAP can help you build your shopper insight, please contact us.