SAP solutions can help you integrate and manage shopper information from multiple sources and across channels to deliver a shopping experience that offers the selection, pricing, and service that shoppers want, while achieving company sales objectives.

SAP for Retail covers the key activities involved in optimizing the shopper experience, including:

• Point-of-sale – SAP for Retail's customizable solutions enable you to speed transaction time for checkout and increase staff productivity. By using centralized electronic fund transfer (EFT) processing to reduce fraud, SAP solutions help cut cost and improve customer service.
• Store operations – SAP for Retail delivers comprehensive real-time information to store personnel that helps them efficiently manage all day-to-day operations. Inventory views at all locations allow store and central staff to control pricing and product assortment. With workload calculations based on historical shopper visit and transaction data, you can match the coverage of store resources to the calculated demand, to deliver the right service levels at the right cost.
• Catalog and eCommerce management – SAP solutions provide the tools to create and manage content and campaigns for your online business.
• Call center management – SAP solutions give retailers an effective way to manage call centers and deliver excellent service at reasonable costs – without sacrificing the human touch – and drive future revenue, turning customer experience into profits.
• Multichannel customer service – SAP for Retail offers a portfolio of solutions that can help retailers deliver personalized multichannel experiences – enabling you to provide information on products and services across channels, in-store service to help with product selection, personalized selling, and targeted marketing.
• Workforce management – SAP for Retail provides a centrally-directed solution to track staff time and attendance and maximize staff productivity through effective scheduling in each store.
• Customer loyalty management – SAP for Retail can help you centralize sales information to gain insight into shopper's habits and preferences, enabling you to use individual preferences to reward buying history, express gratitude, and target promotions to influence future sales.

Shopper experience management is enabled with applications such as:

• SAP Point-of-Sale (SAP POS)
• SAP Customer Relationship Management (SAP CRM)
• SAP Workforce Management
• SAP Point-of-Sale Loss Prevention for Retail

To find out how SAP can help you optimize the shopper experience, please contact us.