Constantly changing demand. Increased market competition. Higher costs for raw materials, equipment, and transportation. Maintaining margins and profitability. These are just a few in a growing array of business complexities facing today's pulp and paper companies.

Success in this environment, where product quality alone isn't enough to ensure success, is no easy task. It takes differentiating your business from the rest in how you make and move your product. And that requires focus on making improvements to your company's supply chain efficiencies – improvements that will ensure your company's ability to thrive by adapting to changing demand, enhancing service, and lowering costs.

According to a Reuters top-ten list, nine of the ten largest paper-producing companies use SAP solutions. Industry experience of this caliber makes SAP more than qualified to provide your business with the solutions it needs to meet the challenge of improving supply chain management. SAP not only understands the impediments that can hinder the effort – a complex, heterogeneous IT landscape built from a collection of legacy mill and manufacturing processes combined with homegrown and custom applications – but offers a range of solutions that target your industry's specific processes.

The SAP Business Suite family of applications includes a complete range of functionality for supporting a host of industry-specific processes, including sales, production, transportation planning, distribution, asset planning, and maintenance, as well as for supporting administrative processes associated with financial and human resources.

With SAP Supply Chain Management (my SAP SCM), one application in the SAP Business Suite, you'll find the range of industry-focused functionality you need for targeting fundamental supply chain management challenges:

• Tightening cost controls
• Improving maintenance planning and execution
• Centralizing and organizing sales activities
• Obtaining analytics for sales figures, costs and margins, and other key performance indicators

SAP SCM can transform your supply chain into the responsive, adaptive network that will be instrumental in driving your business towards the ultimate goal of improved service, reduced costs, and increased profitability.