In the consumer products industry, trade promotions can account for up to one-fifth of a company's profit or loss. To lower costs, you require functionality for managing promotion processes and budgets, bringing together all involved parties – inside and outside your organization.

With SAP Trade Promotion Management, you get an application that gives you complete visibility into trade programs at each stage of their life cycles. So you can effectively manage trade promotions that increase brand equity and achieve sales objectives.

SAP Trade Promotion Management delivers powerful connectivity. The application enables a closed-loop process that adds value to each of the five major steps in the trade promotion process: headquarter planning, field accounts planning, sell-in and negotiation, retail execution and validation, and pre- and post-event evaluation and analysis.

At each process step, your entire organization has a single-system, real-time view of all relevant information that allows facts-based decision-making and collaboration. So you can reduce error, improve efficiency, and control trade spend.