SAP for Consumer Products: Helping You Achieve Rapid, Sustainable Growth
For consumer products manufacturers to thrive in today's world, giving consumers what they want is a must. And information is the key to understanding and delivering what they want.
SAP's business process platform provides you with the information and capabilities you need to transform your consumer products company into a consumer-driven business. Our solutions address the specific needs of companies in these industries:
|
CUSTOMER REFERENCES |
 |
Under Armour Invests in the Future
See how this maker of performance athletic apparel for men, women, and youth is using SAP solutions to accelerate time to market, improve customer service, and take advantage of growth opportunities. Watch the video. |
 |
Adidas: 24/7 Market Presence
Global sporting goods manufacturer adidas created an online store for retailers using SAP software. Just a few months after go-live, customer service and satisfaction flourished. Read more (PDF, 395 KB). Log-in required.
|
|
Watch customer videos.
|
Additional Resources |
 |
New Sales Role in Consumer Products
Leading manufacturers are transforming the role of sales from relationship manager to general manager, responsible for people, functions, and resources. Read more (PDF). Log-in required. |
|
 |
Advancing Supply Chain Management
Learn how to advance your supply chain management by adopting a demand-driven supply network. Read the white paper (PDF, 3.2 MB). Log-in required. |
|
 |
From Idea to Market with Success
To bring new products to market, you must link relevant functions, people, information, and IT support. Read more (PDF, 185 KB). Log-in required. |
|
TPMA/SAP Benchmarking Initiative
Compare your company's trade promotion management performance to others in the consumer products industry by participating in the TPMA/SAP benchmarking initiative.
Register now.
|