SAP for Consumer Products enables companies in the beverage industry to perform their most critical business processes, including:

• New product development and introduction – Get the transparency and decision support necessary to develop and launch innovative new products.
• Trade promotion management – Control trade promotion spending and volume planning in a customer-centric, connected environment.
• Direct store delivery – Bypass wholesale and retail distribution and gain direct contacts at the point of sale.
• Batch tracing and environmental compliance – Track manufactured product batches and manage product quality throughout the supply chain.
• Global data synchronization – Synchronize master data among your trading partners.