SAP for Chemicals supports key industry sales and marketing processes that deliver superior customer value – and drive profitable, long-term customer relationships – including:

• Lead, opportunity, and pipeline management – Streamline and accelerate all activities, assign appropriate service levels and sales channels, and coordinate all contact and follow-up activities in an integrated fashion to drive an increased pipeline and sustainable revenues.
• Price and margin management – Combine price management and enforcement policies with integrated price, cost, and margin analysis and visibility into a consistent process to help decision makers improve margins.

Sales and marketing processes are enabled with applications such as:

• SAP Business Communications Management
• SAP Interactive Forms by Adobe
• SAP Price and Margin Management by Vendavo

To find out how these applications support your goals for superior customer value, please complete the "Contact SAP" form and request information about industry solutions.