With the explosion of technology in the last few year’s organisations are now able to collect massive amounts of data about their prospects and customers. This has led to the rise of ‘contextual marketing’ which is enabling organisations to deliver great experiences to customers across every touch-point. Only 39% of companies use information about their customers behaviour for marketing purposes
Why do I love being a marketer? Because I can create moments of connection through great customer experiences – and find the sweet spot where emotions lead to action. I love what I do, and SAP’s marketing software helps me do it.
It’s amazing when everyone is on the same page: campaigns come together, ideas flow, and people pass them on. Find out how SAP Jam can help you find the sweet spot where collaboration and social marketing lead to great results.
Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP’s marketing solutions help you target the sweet spot where Big Data becomes meaningful customer insight.
Personalisation is more than knowing a customer’s name. It’s about finding the sweet spot where the right offer at the right time triggers a purchase. Here’s how the SAP Hybris commerce platform can help you do just that.
The NHL is using SAP Hybris Marketing to truly understand fan behaviour. Not all fans are the same. In order to get insights, NHL needed tools from SAP. Now they can talk to their fans in a smarter and more personalised way, which is really key to interaction with their audience.
Hear how Discount Tire, a tire and wheel retailer, headquartered in Scottsdale, is providing their customers the products, information, and personalised shopping experiences they want with retail and omnichannel commerce solutions from SAP.
DFB, Germany’s football association, is the world’s largest sports federation with a whopping 6.8 million members. Find out how they’re using our contextual marketing software to go beyond CRM marketing automation, scoring more points with fans and improving brand loyalty across digital and mobile channels.
Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers. Discover tips and best practices on how to personalise every interaction.
A look into how today’s marketing leaders are driving business performance across the customer-centric enterprise. In a landscape where no single customer’s journey is identical, marketers need an agile customer engagement strategy.
IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights to drive better customer engagements.
SAP a top vendor for marketing resource management
For the fourth consecutive year, SAP is positioned in Gartner’s leaders quadrant for Marketing Resource Management (MRM). The ranking is based on SAP’s broad solutions, growth, market momentum, vision and ability to execute.
Our new, beautifully simple SAP Hybris Marketing cloud solutions are here. Learn how they give you real-time contextual insights – across multiple channels – so you can effectively market to an audience of one.
SAP Anywhere makes it possible. Sell at your retail store, through your e-commerce website, and on digital marketplaces –with one easy-to-use e-commerce bundle. And create personalised campaigns that keep customers coming back.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.
As companies grow, it gets harder and harder to manage 1:1 customer relationships. This is where marketing automation software comes in. It automates marketing processes such as customer segmentation and campaign management – so your marketing team can spend less time on manual tasks, and more time on customer engagement. Marketing automation is a subset of core CRM, which is designed to nurture prospects and customers. Best-in-class marketing solutions go beyond marketing automation to personalise content in context across channels, creating highly relevant interactions and great experiences.