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Deliver a Great Contextual Marketing Experience

With the explosion of technology in the last few year’s organisations are now able to collect massive amounts of data about their prospects and customers. This has led to the rise of ‘contextual marketing’ which is enabling organisations to deliver great experiences to customers across every touch-point. Only 39% of companies use information about their customers behaviour for marketing purposes

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The marketing “sweet spot” video series


Why I love being a marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences – and find the sweet spot where emotions lead to action. I love what I do, and SAP’s marketing software helps me do it.

Collaborative marketing team

It’s amazing when everyone is on the same page: campaigns come together, ideas flow, and people pass them on. Find out how SAP Jam can help you find the sweet spot where collaboration and social marketing lead to great results.  

Perfect target marketing

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP’s marketing solutions help you target the sweet spot where Big Data becomes meaningful customer insight.

Personalised e-commerce

Personalisation is more than knowing a customer’s name. It’s about finding the sweet spot where the right offer at the right time triggers a purchase. Here’s how the SAP Hybris commerce platform can help you do just that.


Free trial: SAP Hybris Marketing cloud

Try SAP Hybris Marketing cloud solutions – free. See how they can help you gain in-context customer insights, improve target marketing, and create and run successful omnichannel marketing campaigns.

Can your marketing organisation compete?

Top marketing organisations use dashboards to provide full visibility into marketing operations – including budgeting, campaign planning, and channel management. How does your company compare?


See what our customers are saying...

Seven strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers. Discover tips and best practices on how to personalise every interaction.


Mastering customer engagements

A look into how today’s marketing leaders are driving business performance across the customer-centric enterprise. In a landscape where no single customer’s journey is identical, marketers need an agile customer engagement strategy.

The Math of Modern Marketing

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights to drive better customer engagements.

SAP a top vendor for marketing resource management

For the fourth consecutive year, SAP is positioned in Gartner’s leaders quadrant for Marketing Resource Management (MRM). The ranking is based on SAP’s broad solutions, growth, market momentum, vision and ability to execute.


Introducing the SAP Hybris Marketing cloud

Our new, beautifully simple SAP Hybris Marketing cloud solutions are here. Learn how they give you real-time contextual insights – across multiple channels – so you can effectively market to an audience of one.

Digital marketing for small business? Easy.

SAP Anywhere makes it possible. Sell at your retail store, through your e-commerce website, and on digital marketplaces –with one easy-to-use e-commerce bundle. And create personalised campaigns that keep customers coming back.

Get fresh perspectives from marketing experts


The Future of Customer Engagement and Commerce

Don't miss out on the latest trends, insights, and evolution in e-commerce and customer engagement. 

Don’t creep on your customers: Personalisation done right

We all love a great shopping experience but when targeted offers invade our personal space, a once cool shopping experience can suddenly turn creepy: How did they know that about me?

Fit for engagement: Meet the smart new media consumer

If you want to get to know your future customer, look at your kids. How they communicate and interact is quite literally how our future customers will communicate and interact.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

What is marketing automation software

As companies grow, it gets harder and harder to manage 1:1 customer relationships. This is where marketing automation software comes in. It automates marketing processes such as customer segmentation and campaign management – so your marketing team can spend less time on manual tasks, and more time on customer engagement. Marketing automation is a subset of core CRM, which is designed to nurture prospects and customers. Best-in-class marketing solutions go beyond marketing automation to personalise content in context across channels, creating highly relevant interactions and great experiences. 

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