The SAP Business ByDesign solution is a new addition to the SAP portfolio of solutions for small businesses and midsize companies. The on-demand business software solution complements and does not replace any of the other solutions in the SAP portfolio. SAP Business ByDesign specifically addresses a new market of prospective customers: growing midsize companies that typically have not invested in the types of integrated on-premise business solutions SAP provides.

SAP Business ByDesign

Solution Design and Capabilities

The SAP Business ByDesign solution is designed around four key principles:

• Completeness – The complete on-demand business software solution supports a wide range of business operations, including compliance management, customer relationship management, executive management support, financials, human capital management, project management, supplier relationship management and supply chain management.
• Adaptability – Based on the industry's most modern business process platform, the solution delivers immediate business value and ongoing support, enabling customers to quickly and cost-effectively adapt their IT solution to unique and changing needs.
• Ease of Use – The solution provides a personalized, try-before-you-buy process with fast, intuitive software configuration and helps speed user adoption and productivity with a built-in learning environment.
• TCO Reduction – The solution is designed to lower total cost of ownership (TCO) by bundling software, e-learning, services and support for easy configuration and ongoing operation without requiring extensive IT infrastructure and resources.

Pricing

Pricing in the United States will start at a price of $149 per user, per month (including software, infrastructure, services and support), with a minimum of 25 users to be licensed per customer.

Availability

• Available today for selected early customers in the United States, Germany, France, United Kingdom, and China.
• In 2008 the product will be introduced in India.
• The next wave of country launches will be executed in 2009.

Configuration

Through a unique "try before you buy" opportunity, prospective customers will be able to evaluate the software, configure it to their own unique business processes and needs and then convert this initial effort into a productive system upon purchase.

Extending SAP's Successful Midmarket Strategy

SAP is already a highly successful player in the small and midsize enterprises (SMEs) market:

• The company has more than 35,688 SME customers, representing nearly 75 percent of its total customer base.
• SMEs contribute over €1 billion (more than 30 percent) of SAP's yearly software orders.

Existing SAP Solution Portfolio for Small Businesses and Midsize Companies

SAP Business ByDesign complements the existing portfolio for small businesses and midsize companies:

• SAP® Business One – An affordable, single system to cover the core operations necessary to run and grow a successful small business – including financials, sales, customers and operations
  • Deployed on-premise, typically in less than one month, or hosted by a partner
  • Sold exclusively through a global network of almost than 1,100 certified partners
  • More than 450 extensions from independent software vendors
  • More than 18,690 customers
  • More than 40 country versions
• SAP® Business All-in-One – For small to midsize companies with deep industry-specific needs, multiple divisions and a mature IT infrastructure
  • Deployed on-premise, typically in four to 16 weeks through pre-configured business scenarios and implementation accelerators, or hosted by a partner
  • Provides deep industry functionality built on SAP ERP and SAP Best Practices
  • Delivered through more than 715 qualified microvertical solutions from more than 1,000 partners
  • More than 11,700 customers in over 50 countries

At a Glance – SAP Solution Portfolio for Small Businesses and Midsize Companies

	SAP Business One	SAP Business ByDesign	SAP Business All-in-One
Summary of Customers' Solution Requirements	A single system to manage their entire business	Complete, on-demand business solution that is affordable, predictable and easy to adopt	A comprehensive, extensible and customizable business solution with support for industry-specific requirements
Challenges with Current Solutions	Outgrown their accounting-only systems	Decided to replace their point solutions, manual processes and spreadsheets	Outgrown their point solutions or legacy systems
Nature of Operations	Relatively straightforward business processes Lower transaction volumes	Moderately complex business processes Moderate transaction volumes	Deep, microvertical and industry-specific processes Demanding, high volume product, manufacturing and service operations
Typical Organizational Structure	Up to five locations and independent subsidiaries	Multiple locations, divisions and independent subsidiaries	Multiple locations, divisions and all types of subsidiaries
IT Preferences	Limited IT capability with preference for an on-premise system	Limited IT capability with a preference for an on-demand solution	IT capability with a preference for an on-premise solution
Typical Number of Employees	Under 100 employees	100-500 employees	100-2,500 employees

Additional information about SAP Solutions for small businesses and midsize companies can be found at:

http://www.sap.com/sme

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SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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