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SAP NEWSBYTE - September 23, 2009 - SAP’s ranking rose four places to number 27 in the 2009 BusinessWeek/Interbrand annual list of the 100 Best Global Brands. In this tumultuous past year, where the overall value of the top 100 brands declined 4.6 percent, the brand value of SAP held strong at $12.106 billion. The company’s ranking is now at an all-time high as the 27th most valuable brand in the world.

As Interbrand stated in its notes accompanying the list, “With the launch of its new global campaign, ‘It’s time for a clear new world,’ SAP is focusing its message on the visionary and powerful real-time role that its software plays in business partnerships. … SAP is doing well by continuing to invest in their brand as a strategic asset during this economic crisis.”

Through its “Clear New World” campaign, SAP continues to articulate a clear and compelling vision, focusing its message on the significant role that SAP® software plays for customers around the world. Learn more at www.clearnewworld.com.